Although GTM makes advanced tracking accessible to everyday marketers (even those with no web development experience), you still need to know how do some of the basics in GTM to get your event tracking tags in place.
(optional) Step 2a: Validate on Shogun, Zipify, etc Pages If you are using custom page builders for Shopify then you need to validate the proper event data is being sent from these unique pages as well. You’ve just accomplished one of the more complex tasks inside GTM and hopefully have developed a new knowledge of how custom events can bring your tagging game to the next level.The only thing you have left to do is add your custom event trigger to a tag of your choosing, whether it’s a Google Analytics Event tag or a Custom HTML tag. dataLayer = []; Next, you will select Google Analytics, then Universal Analytics.Edit the tag name, enter your GA tracking ID, and select the checkbox to enable display features (optional). However, since this is an intermediate to advanced topic, basic HTML should be something you’re already familiar with.Moving forward, I will refer to this array object as,We will configure a “container” in GTM that will hold “tags”, and the,